Meet Dave. Dave’s a fantastic closer. He has the potential to be the company’s Number One All-Star sales rep. There’s just one problem. Dave’s sales productivity is in the gutter.
He’s great at chatting up customers, warming up leads and closing deals. But Dave only spends a fraction of his week actually doing those things. The rest of the time, he’s researching prospects, writing proposals and using two fingers to punch information into the CRM.
Dave is like a lot of sales reps. He’s a likable, gregarious bloke who’s great at getting people to sign on the dotted line.
He’s not so great at sitting in an office tending to mundane administrative details.
You know, the stuff thattakes up more than 70% of his time.






