A short exclusive article, originally published in The Executive Summary in January 2020 - now here for your long-term benefit! Who has sat in a team meeting doing a quarterly goal session before? And everyone nods in agreement about the deadlines that get pulled out of thin air, some tasks broken into tiny detail and others vague as the ingredients on KFCs secret 11 list.

Remember making an appointment to visit a prospect? Ah, belly to belly. Those were the days.

But what other novel approaches to connecting with clients and leads are there besides Zoom? And how to use video calls to bump up ROI? And how can you use a mix of channels to warm up and close your prospects instead of JUST in-person calls or JUST telemarketing?

Grappling with a plan for your day, a tough task, a long-term project, or even your life? Remember Stephen Covey’s 2nd habit: Begin with the end in mind.

This rule of thumb applies specifically to follow-up in sales and marketing. If you know where you want to be, you’re more likely to get there!

A lot of people think the industry they work in is boring, so the content of their newsletters has to be, too.

No and no.

Yours can be different.

The streams of orders you’ve counted on have dried up, customers have gone underground, your product just doesn’t seem to be needed any more.
In fact, your business has suffered just about every disruption in the book.

Are you missing something?