What Does Your Marketing Need To Do To Bring Home The Bacon?
Stop Saying You Need New Leads
The root of 99% of anxiety in business seems to relate to leads.
“Not enough of them”, mostly; too many is a positive problem as it means you can pick the best and defer the rest.
How common is it to see the Boss, the marketing crew and the salespeople running around focusing on finding new leads?
Answer: Common.
How to sell heaps of stuff and influence people
Part 2: Why your business plan is sitting in the bottom of a dusty filing cabinet
We are talking about how low productivity in business is not so much a problem of not being “lean”; but a lack of a strategy.
Such a business is constantly lowering standards, accepting status quos, putting out fires and reeks of desperation for market share.
Here is what a low productivity biz might look like…






